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Apr 07, 2022
In General Discussion
Performance management If you are having problems with your provider, possibly due to dissatisfaction with your account manager or failure to meet certain targets, then it is important to give them an opportunity to improve the service (just as you would wish a client would afford you a second chance). Depending on the size of the provider, then it may be relatively straight forward for them to change the team looking after you and solve the problem. Compare this to having to manage the poor email list performance of an employed marketing manager. Ease of exit If you do find that you wish to discontinue the arrangement, then there should be a clear and straightforward notice period set out in your contract. It is likely to be much simpler than terminating the employment of marketing staff. Making it work One issue that often crops up when discussing outsourcing is that of location and the disadvantage of staff being based off-site. Any large firm with multiple offices is unlikely to have a marketing person in each office and they function with a matrix of responsibilities. Of course there are advantages to having someone working in the same office, however pro-active marketers have to make time for marketing anyway and the right attitude of mind means that location is not really an obstacle.
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Apr 02, 2022
In General Discussion
The team conveyed its solution email list and addressed all known obstacles through new marketing tools in a wide variety of mediums, including video, website, packaging email list, sales aides, installation graphics, product sheets, trade show booths and more. Accessed All Available Channels. The team tapped all available cost-effective channels to email list disseminate the message, including the company website, YouTube and industry related third-party websites. Quality Improvements. The marketing team communicated quality improvements needed to email list increase market acceptance to operations. The Operations Department innovated and made improvements. Third-party testing labs were engaged email list to refute end-user performance concerns and induce confidence. Bottom Line The shift in marketing strategy contributed significantly to turning around declining revenues into consecutive year-over-year sales increases of 20% and beyond email list. Identifying and targeting an expanding market segment supported this growth in sales. Increased market share remained email list a goal but was not required for significant recurring revenue increases. Companies that follow conventional wisdom run the risk of leaving core problems undiagnosed and fail to turn sales around. The strategic marketing process avoids this email list pitfall. Strategic marketing effectively gives the sales force an improved product to sell and a better market to sell it into, thereby propelling increased sales at a rapid rate.
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