Apr 18, 2022
In General Discussion
The E-mail Benchmark provides an overview of how omnichannel marketing has developed over the past year and what the trends and expectations are for the coming year. What Mobile Phone Number about the developments in data privacy, for example? And what is the most popular day to send emails? Team ITM's Email Benchmark contains figures, statistics and insights from various Mobile Phone Number industries and sectors, based on more than 3.6 billion messages sent with CanopyDeploy and on a large-scale market research. Among marketers of more than 150 companies. In this edition, extra Mobile Phone Number attention has been paid to the influence of developments related to data privacy on the well-known email statistics and figures on mobile marketing have been added. In this article you can read a short description of the 5 most important learnings from the E-mail Benchmark 2022. 1. Developments in Mobile Phone Number data privacy Data privacy took on a new dimension in 2021 and will play an increasingly important role in Mobile Phone Number the coming years in a world that revolves around permission-based marketing . The study revealed some interesting developments in this area. 90% of organizations indicated that developments in data privacy and Mobile Phone Number permission-based marketing had no effect on the use of their current KPIs, such as the open rate. Later in the Mobile Phone Number analysis, however, it appears that these developments do have a demonstrable impact on the statistics. As many as 75% of organizations say the way they Mobile Phone Number measure the success of omnichannel campaigns will change because of growing concerns about data privacy in the future.