This is not necessarily negative as it can be done in an attractive and professional manner. However, this often leads to a dull look and feel.How do they use the text on their pages? Many companies fill their service pages with way too much text that is usually small, hard to read, and ultimately off-putting to the visitor. Visitors rarely read multiple paragraphs on a single page of web copy.2. User experienceWhen you click on a competitor's site, remember how easy it is to navigate and find
what you're looking for. that you can clearly understand?blogoffer-middle-leadgenwebsite-guideThe main navigation menu is not the place to get cute and creative with titles. Many companies also make the mistake of including too many options employee email list in the main navigation menu, which creates confusion and makes the visitor undecided. The magic number for navigational items is no more than seven.
The subcategories of each are just as important as the top-level navigation items. If they use drop-down menus, are they also clearly labeled? Do they have too many options and do you have to move your cursor through multiple sections to get where you want to go? This can be extremely frustrating and is especially difficult for users on a mobile device.This brings us to the question of mobile friendliness . Is their site responsive? You can usually tell (even on a desktop computer) by reducing the size of your browser window. If the page elements are easier to see and navigate in a very small window, their site has a responsive design. Mobile usability is critical and Google has announced that starting April 21 ,