Gym fashion brand, Pop Fit gym wear addresses the pain points of all women, such as different body shapes, wanting pockets, and Morocco Phone Number List transparency. Though advertising, the product range and brand messaging, it has become known for inclusivity, representation, and body positivity. brand identity Brand naming Many companies make the Morocco Phone Number List mistake of picking a name and trying to fit the identity around it. Whilst a catchy name does play an important role in branding, it doesn’t substitute a good reputation, product, service, or help to differentiate in a saturated market.
The name has to reflect the clear meaning of the brand and what it represents. There are several approaches to naming when building a Morocco Phone Number List brand identity: Be descriptive. Simply describe what Morocco Phone Number List the company does e.g. We Buy Any Car or Burger King. Be suggestive. Pick a word that delivers a mood, metaphor, or analogy that the audience understands e.g. Uber or Dove. Be abstract.
Go down the creative route and make up a memorable word to take on its own meaning if established e.g. Google or Bing. Stick with a legacy. Include the Morocco Phone Number List founder’s names, nicknames or acronyms e.g. M&S, H&M or Bang & Olufsen. brand naming When agreeing on a brand name, always check that there are no existing businesses or Morocco Phone Number List products using the same, or similar variations already in operation. This will not only ensure there are no copyright issues, but also that it will not be confused with other businesses.